The Blog

Because if your site isn’t mobile-friendly, you’re losing customers. In today’s world, mobile devices aren’t a luxury, they’re the primary way people access the internet. In fact, nearly 59% of global website traffic now comes from mobile. If your website isn’t optimised for smartphones and tablets, you could be turning away more than half of […]

An easy, jargon-free guide for beginners (with video walkthrough) If you’re trying to grow your website traffic and appear on Google for the right searches, keyword research is your first step. The good news? You don’t need expensive software to get started. In this blog, I’ll walk you through how to do a keyword search […]

Most people think accessibility is just a checkbox. Something for “others” – public sector bodies, people with disabilities, or legal departments. But for me, it’s personal. When I was 18, I was in a life-changing car accident. I shattered my elbow and was told I might lose my arm. I was sent to Cork University […]

Spring cleaning isn’t just for your home—it’s also a great time to refresh your website content! If you’ve been blogging for a while, you might be sitting on a goldmine of existing content that just needs a little TLC to drive more traffic and improve search rankings. Rather than constantly writing brand new content, updating […]

On 28 June 2025, the European Accessibility Act (EAA) will come into full effect, introducing new website accessibility regulations that businesses across the EU must comply with. These rules aim to make digital services and e-commerce websites more accessible to people with disabilities, ensuring that all users, regardless of their abilities, can navigate and interact […]

Social media platforms like TikTok, Instagram, and Facebook have revolutionised how businesses connect with their audiences. They offer instant engagement, a chance to build a following, and countless tools for showcasing your brand. But relying solely on these platforms comes with risks—risks that many businesses overlook until it’s too late. If you’re a business owner […]

Each year on the 27th of September, we mark SEO Day, commemorating the birthday of Google, the world’s most popular search engine. Since its inception in 1998, Google has revolutionised the way businesses connect with their audiences. With billions of searches conducted daily, having a strong presence on search engines has become vital for businesses […]

Making informed decisions based on data is essential for optimising your website and marketing campaigns. Data-driven decision making allows businesses to leverage valuable insights from analytics, enhancing user experience, boosting marketing effectiveness, and ultimately driving growth. This comprehensive guide explores the importance of tracking key metrics, utilising powerful analytics tools, and implementing data-driven improvements. Whether you’re looking to improve conversion rates, enhance user engagement, or gain a competitive edge, embracing a data-driven approach can transform your online presence and marketing strategy. Dive into the world of analytics and discover how to make smarter, more impactful decisions for your business.

In 2024, website accessibility transcends being a mere option to a vital necessity, intertwining with SEO to offer an inclusive, legally compliant, and enhanced user experience. This blog delves into why accessibility is essential, its legal implications, and its growing importance in an era increasingly reliant on voice search technologies, demonstrating how accessible design benefits both users and businesses.

With the online marketplace in Ireland becoming more competitive than ever, businesses are searching for unique ways to stand out. Enter Local SEO: an invaluable tool designed to increase your visibility to nearby customers actively seeking your products or services. If you’ve ever pondered, ‘Do I need Local SEO for my business?’, this comprehensive guide delves into the core benefits, how it operates, and actionable tips to harness its full potential. In an era where proximity and convenience matter immensely to consumers, ensuring that your business surfaces at the right place and time can be a game-changer.