The Power of Eyebrow Text

Eyebrows are a small feature on someone face. You don’t really notice that they are there, but you know something is off when they aren’t.

Since Rihanna is the talk of the town after her recent Super Bowl half-time show performance, we’ll use her as an example. Can you spot the one major difference in the photos below?

Rihanna with and without eyebrows.

Eyebrows give definition to a person’s face and draws your attention to their eyes (I’m aware eyebrows serve a functional purpose, but go with me here), removing this small element makes a big difference to a person’s appearance.

Putting this into the context of your website, using eyebrow text will add definition to your landing page and draw attention to what your business is all about.

Eyebrow text is a descriptive keyword or phrase placed above the main heading on your website landing page. It is a smaller font that sums up the content of the page in a few words – Keywords. But why add it?

  1. It immediately tells people what you are all about. People have a limited attention span, when they land on your website they want to know instantaneously if they have found what they’re looking for, or they’re quickly clicking the back arrow and returning to the search results. Eyebrow text should contain relevant keywords that instantly tells potential customers that they are in the right place.
  2. Google loves it! The higher up your keywords appear on your website, the chances of ranking for that keyword/ key phrase also increases. If you’re a wedding photographer in Kerry, that should be your eyebrow text.

Here’s two examples:

How to use Eyebrow Text

Your eyebrow text should be a smaller font size than your main heading, but still easy to read. It can help to make it stand out more by using a different font, making it bold or italic, all uppercase letters or changing the font to a different colour.

Not every page needs it! If you have a short heading on your page that already contains keywords, then adding eyebrow text will only draw attention away. It’s best used on pages with long headings that don’t contain keywords.

To summarise, by adding a keyword or phrase to your website homepage, you’re telling Google and your potential audience exactly what you do from the moment they land on your page. It’s a small change to your website that can provide huge results.

If you have any questions, please email me and I’ll be happy to help.