The Blog
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Each year on the 27th of September, we mark SEO Day, commemorating the birthday of Google, the world’s most popular search engine. Since its inception in 1998, Google has revolutionised the way businesses connect with their audiences. With billions of searches conducted daily, having a strong presence on search engines has become vital for businesses […]
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Keywords are one of the most important aspects of SEO, and are quite often overlooked.
In simple terms, keywords are words and phrases that people input into Google to find what they are looking for – to find your business.
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When you don’t know the answer to a question or are looking for something specific, what is usually the first thing you do? Chances are, you Google it. (Other search engines do exist, but let’s be honest—Google reigns supreme.) The websites that appear on the first page of results didn’t get there by chance. They’re […]
